Tested through the years
Ever since the conception of MLM and network marketing, it has been proven that a crucial factor of success is the generation of quality marketing leads. This doesn’t apply to just the MLM industry, but it also applies to every business from every industry. Without business marketing leads, no one will buy your products or avail of your service. There are probably hundreds of ways in generating a business lead, but it does not guarantee that they may work for you. How does one marketer choose which is the best method to generate business leads? Will it involve different forms of analysis, or will they rely on plain dumb luck?
Build better relationships
In the realm of network marketing, every marketing lead counts. The challenge faced by nearly all marketers is converting a marketing lead to a returning customer. Most of the time, a marketer is successful at converting sales leads into one-time sales, but it can be difficult to convert them into returning customers. In business marketing, when a customer decides to purchase your products again, it means that he or she likes the way you do business. If you look at it from the customer’s point of view, you can determine what your customers really want, instead of spoon-feeding them the products that you want to sell.
The real art behind quality leads
Generating marketing leads can be tricky because you don’t know the quality of the leads you’ll be getting. It’s like getting blindfolded while running an obstacle course. For most marketers and business owners, it can be quite tedious to generate high quality marketing leads. However, I can make things easy for you.
1.) It’s important to know your audience. You just can’t sell your products or services to just about anybody. What you need is to find out who needs or wants your products. This allows you to pinpoint the people who you want as your customers.
2.) It’s important that you know your market and niche. You need to have a firm idea on what your market or niche is all about, so you will be able to work your way around competitors. For example, if you’re selling health-related products, you’ll know that the market is huge, and you will have tons of competitors. By knowing who you’re up against, you will be able to find out how to provide better products or service than them.
3.) It’s important to talk to your customers. Once you’re able to gather a few prospects, you just can’t force your products into the conversation. Take the time to get to know your customers and find out what they want in a product or service. If you talk to your customers, you will what they want, and you can provide them with what they need. This helps build a better relationship between business owner and customer, and the chances of converting them into returning customers are high.
4.) It’s important that you work with the best. If you find yourself hiring the services of lead generation companies, it’s important that they can provide you with the first 3 things that I mentioned above. A lead generation company that can go the extra mile to provide you with high quality leads should be on top of your list. Remember, you are paying them for quality, and not quantity.
Quality over quantity
When it comes to generating marketing leads, it’s important to remember the motto “QUALITY BEATS QUANTITY”. Following up on leads takes a huge amount of time, so if you end up working with bad leads, you’ll be wasting a lot of your precious business time. A good batch of marketing leads would lead to roughly 80 to 90% conversion, which means you can convert 80 to 90 customers out of your 100 leads. If you want to succeed in your business marketing, you need to prioritize getting high quality marketing leads.
Marty Beltrand – by Marty Beltrand, 3-17-2012